ToolsAds budget calculator

Ads budget calculator

From budget, cost per click and conversion rate, work out customers won and cost per customer.

Enter your numbers

Percentage of visitors who fill in a form or call. Industry average 2–5%.
For service businesses; leave 100 for e-commerce.

The numbers rest on the assumptions you entered. Only an account with conversion tracking shows the real cost per click and conversion rate; we can check that for free.

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Clicks per month
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Leads per month
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Customers per month
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Cost per lead
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Cost per customer
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Monthly revenue
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Return (ROAS)

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