Field notes on software, mobile apps, ads and SEO. Not a sales pitch, just things that help.
How long does it take to build a mobile app? Avoid screen-count misconceptions and discover timeline drivers across Flutter, Native, and backend APIs.
Read the post — How to Estimate Mobile App Development Timelines: Scope, Architecture, and Sprints
Do not be deceived by vanity ROAS metrics. Learn how to calculate real ad ROI, understand the Break-Even ROAS formula, and scale campaigns profitably.
Read the post — How to Calculate Ad ROAS and ROI: The Complete Break-Even Guide for Paid Campaigns
How do you calculate a profitable ad budget for Google Ads and Meta? Discover bottom-up funnel modeling, CPL, and CAC calculations with real benchmarks.
Read the post — How to Calculate Digital Ad Budget: A Step-by-Step CPL and CAC Modeling Guide
Why are titles truncated in Google search results? Master SERP pixel limits (580px title, 960px snippet), font calculations, and actionable strategies to boost CTR.
Read the post — Google SERP Pixel Limits: How to Optimize Title and Meta Description Lengths
What is a GEO audit and why is it critical for modern businesses? Learn how to get recommended by ChatGPT, Perplexity, and Claude with llms.txt and entity schemas.
Read the post — What Are the Benefits of a GEO Audit? The Guide to AI Search Optimization
How is a website SEO score calculated? Discover the 100-point scoring formula, 20 critical technical checkpoints, and actionable steps to reach 85+ score.
Read the post — How to Calculate Website SEO Score: A 20-Point Technical SEO Audit Guide
A comprehensive guide to Generative Engine Optimization (GEO): how to get cited and recommended by ChatGPT, Perplexity, Claude and AI search engines.
Read the post — What is Generative Engine Optimization (GEO)? The Complete AI Search Guide
Where do Instagram and Facebook ads start for a small business? We explain how Meta ads work, including audiences, creative, budget and measurement, in plain terms.
Read the post — How Meta ads work for small businesses
Should your mobile app be built natively, or with a cross-platform framework like Flutter or React Native? We compare the two on performance, cost, team and maintenance to help you decide.
Read the post — Native or cross-platform? Choosing your mobile app stack
Should you buy a ready-made package or have a custom solution built for your business? We compare the strengths, weaknesses, cost and scaling of both, with a checklist to decide.
Read the post — Off-the-shelf or custom software? A decision guide
Your Google Business Profile is often the first thing local customers in Istanbul see. A step-by-step guide to optimizing it: complete the profile, choose the right category, add photos, collect reviews, and understand map ranking.
Read the post — How to optimize your Google Business Profile
How to set up Instagram for a small business in Istanbul from scratch: profile and bio, the right content types, reaching local customers, Reels, and a measurable, sustainable pace.
Read the post — An Instagram guide for small businesses in Istanbul
How much does custom software cost? There is no single number. We explain what drives the cost, the role of scope, fixed price versus time and materials, hidden costs, and how to spend a limited budget well.
Read the post — How is the cost of custom software calculated?
In a small business, social media often stays on the "we'll get to it" list. That is a shame, because when it is set up well it is the cheapest channel for reaching new customers without an…
Read the post — Social media management for small businesses: where to start
"Should we move to microservices?" reaches most teams at some point. It usually surfaces when a single application (the monolith) becomes harder to grow, when the team gets crowded, or…
Read the post — When to move from a monolith to microservices
How much should you spend on Google Ads? The right budget depends on your goal, industry and customer value. Here is how to set it from concrete inputs, not guesses.
Read the post — What should a small business's Google Ads budget be?
How much does a mobile app cost? What drives the cost is not the app but its scope. We explain the main cost factors, choosing a technology, the MVP approach, and the common mistakes that inflate budgets.
Read the post — What determines the cost of a mobile app?
A step-by-step local SEO guide for Istanbul: from your Google Business Profile and district-based keywords to local links, reviews, and NAP consistency.
Read the post — Local SEO: How to rank on Google in Istanbul
A small admin panel takes a few weeks, a full system a few months. What sets the timeline is not the code but how clear the scope is. Here is a realistic schedule and the mistakes that stretch it.
Read the post — How long does a custom software project take? A realistic timeline
Ads without conversion tracking give you a click count, not a customer count. The four conversions to set up before you spend a budget, and the mistakes we see most often.
Read the post — Why conversion tracking comes first in Google AdsTell us briefly. We'll work out the right path and a proposal together.