Field notes on software, mobile apps, ads and SEO. Not a sales pitch, just things that help.
How do you calculate a profitable ad budget for Google Ads and Meta? Discover bottom-up funnel modeling, CPL, and CAC calculations with real benchmarks.
Read the post — How to Calculate Digital Ad Budget: A Step-by-Step CPL and CAC Modeling Guide
How much should you spend on Google Ads? The right budget depends on your goal, industry and customer value. Here is how to set it from concrete inputs, not guesses.
Read the post — What should a small business's Google Ads budget be?
Ads without conversion tracking give you a click count, not a customer count. The four conversions to set up before you spend a budget, and the mistakes we see most often.
Read the post — Why conversion tracking comes first in Google AdsTell us briefly. We'll work out the right path and a proposal together.